Hyannis, MA is the hub of Cape Cod. It blends a downtown area of shopping, dining and entertainment with the charming ideals of a Cape Cod location. The Hyannis Main Street Business Improvement District (BID) is tasked with promoting the area as a desirable place to live, work, invest, and visit.
With over 250 businesses in town, plus an ever-changing calendar of year-round events, the Hyannis BID needed a custom-built content management solution so they could make frequent changes to their website. A specialized business directory was built for this purpose, and an intuitive event management system was also integrated into the website, allowing staff to make website updates with ease.
For SEO, we focused on terms related to informational searches about the Hyannis area. The website consistently appears on the first page of Google for keywords including “Hyannis shopping”, “Hyannis restaurants” and “Things to do in Hyannis”.